Hello.

I use a creative and strategic approach to develop marketing content that builds awareness and connects organizations with their target audience. Discovering what makes them unique and translating that into creative, thoughtful communications is the key to my process.

• Delivering high-quality, compelling content across multiple platforms and audience types

• Creative and detail oriented with a high standard of work and consistent quality

• Identifying and articulating unique value propositions that resonate in competitive markets

• Distilling complex concepts into clear, accessible marketing messages

• Adobe Creative Suite specialist

• Effective LinkedIn marketer

• Project manager

• Email campaign creator

• Writer

• Website manager

• Content developer of brochures, reports, presentations, social posts and more

Director of Marketing - Commercial Real Estate

Whitney & Company Realty Ltd, Brokerage | 2019 - 2025

Responsible for developing and strengthening the Whitney brand by maintaining brand continuity across all platforms. ​

• Designed and launched new corporate website with a focus on easy property search

• Established a process driven property marketing strategy for all new listings 

• Introduced a property email marketing plan to targeted lists resulting in a 25-30% open rate

• Increased LinkedIn followers by 77% through consistent posts that targeted the desired demographic

• Launched the newsletter "Whitney Insite" on LinkedIn

Marketing Manager - Cloud Printing Technology

PrinterOn / Samsung / HP | 2010 - 2019

Lead the ongoing definition and development of the PrinterOn brand through the creation of marketing communications that positioned PrinterOn as a trusted leader of the cloud printing industry.

• Revitalized the PrinterOn brand and website positioning it as the industry leader for cloud printing

• Streamlined outbound marketing processes through the deployment of a marketing platform to distribute content and increase revenue generation which resulted in a 114% increase in leads

• Increased LinkedIn followers by 25% through written articles focusing on the printing challenges experienced by specific industries

Marketing Programs Manager - Broadcast Graphics

Inscriber Technology  |  Harris Corporation 2005 - 2008

Development and design of outbound and internal communications for the broadcast graphics business unit.

Conestoga College

• Graphic Design & Advertising

Sheridan College (Continuing Education)

• Interior Design & Architectural Drawing

University of Waterloo

• Fine Art & Anthropology

• Pottery classes

• Volunteer at the Confederation Centre of the Arts

• Photography

• Painting

• Searching for shells at the beach

• Gardening